It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.
Tag: #COVID-19
How Media Brands Can Fulfill Customer Needs During COVID-19
In times like these, it is inevitable that people will look for distractions and a way to escape the stress caused by the impacts of this public health crisis. It is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible for both long-term growth and health.
Coronavirus Learnings From China
As preparations are being made to (partially) lift the lockdown restrictions in Wuhan, there are signs that life in China is beginning to get back to normal. Reports of a near-zero transmission rate and the reopening of shops and factories appear to signal China’s status as a “post-Corona” country.
The New Norm: Rewriting the Future of Purchasing Behavior
As we hurtle forward in an unprecedented time in our country’s history, millions around the world have been forced out of their daily routines, required to quickly adopt new technologies and procedures to comply with health and safety initiatives like shelter-in-place, social distancing, isolation, and quarantine.
We’ve Reverted Back To Social Media’s Original Purpose And It Is Very Welcome
Over the past few years, social media has seen the emphasis shift from the social to the media. But a crisis like the one we’re currently living in changes everything. And over the last few weeks, it’s been fascinating to watch user behavior completely flip.
‘If you sit back like a stunned mullet, you’re gonna get stuffed’
As businesses globally grapple with remote working, Facebook and TRIBE are video conferencing into the homes of some of the world’s top marketers to find out how they are dealing with the evolving situation and get a glimpse of Keith Weed’s majestic back garden.
Now, More Than Ever, is the Time to Connect
Take this time to build your network, establish those connections and create meaningful relationships that will see you through the good and bad times.
Three Guiding Principles To Dictate Your Covid-19 Comms
Public relations and communications professionals are all seeking to provide the best counsel and the most effective messaging and contingency plans in a situation that truly has no playbook. But it is imperative that we do not allow that uncertainty to become paralysis.
Digital Advertising In The Age Of Coronavirus
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
How The Web Reacted To Coronavirus Coverage
Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”