In this time of uncertainty, a strong media response is paramount to ensure your brand is not harmed. After the initial shock of a new reality settles, here are some important considerations to make while making and adjusting current and future plans.
Tag: #COVID-19
As YouTube Decides to Monetize COVID-19 Content, What Are the Options to Avoid Unsafe Brand Exposure?
As brands and platforms rapidly add terms associated with the disease to their keyword block, Coronavirus has become one of the most blocked keywords.
AWMoms: A Good Story – Birth During a Global Pandemic
Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.
Nielsen COVID-19 Key Questions All Marketers Should Be Asking
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but homebound consumers are having an immediate impact on brands.
3 Ways Businesses Can Turn Time Into Opportunity During Quarantine
As grim as the picture may be today, millions of small business owners around the country need to grapple not just with the challenge of what to do while their operations are closed, but how to prepare for what lies on the other side of this crisis as the world emerges from quarantine and returns to business.
Coronavirus Hit Food Industry Hard—Here’s How They’re Responding
There’s a silver lining to the restaurant closures: brands have the opportunity to put public health ahead of profits and help their community through acts of altruism.
Reaching Stay-At-Home Customers in an Unprecedented Time
With the massive influx of social chatter around the pandemic, brands find themselves navigating an unprecedented moment that requires an efficient and effective social good response.
5 Steps to Pivoting From In-Person to Virtual Events
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
5 COVID-19 Communications Strategies
As we all scramble to reinvent our businesses, here are 5 quick ways you can protect your brand and your sanity in the days and weeks ahead while setting your brand up for an amazing snap back when we get to the other side of this crisis.
How to Survive the Coronavirus-Induced Zoom Conference Apocalypse
Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.