Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.
Tag: #COVID-19
A Digital Marketer’s Action Plan: 4 Tips for Navigating a Crisis
There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this new crisis will have on the economy is still unknown, but in digital media, there are a few actions that marketers can take to help mitigate the impact.
Influencer Marketing in the Time of the Coronavirus
The spread of COVID-19 will continue to profoundly shift consumers’ shopping behavior with long-term repercussions even as the virus’ spread diminishes. More than ever, consumers will turn to social media for content, comfort, and creativity. Let’s talk about Influencer Marketing in the Time of the Coronavirus.
Marketers’ Important Role During the Coronavirus Crisis
Clearly we are in unprecedented and uncertain times. But while we engage in social distancing, it’s more important than ever to stay connected, to take care of each other, to keep a vigilant eye out for anyone in our society who needs help.
Why TikTok Will Dominate COVID-19 and Beyond
With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.
Consumer Love in the Time of Coronavirus
It’s hard to keep a positive mindset amidst the forced self-isolation, the disruption of daily work and personal lives, let alone the inability to plan or envision the future (near- and long-term). Here are five examples of how the novel coronavirus may shift our culture.
Times Of Adversity Are Ultimate Stress Test For Relationship Between People and Brands
If prosperity makes friends, and adversity tries them, then this global pandemic has created an unparalleled stress test for the modern brand/consumer relationship.
An Expert’s Guide to Working from Home
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
Coronavirus Is Spreading And Its Time to Expand the Conversation About Prevention
In a crisis, committing to building healthy habits becomes even more important.
Advertising Week Europe Moves Dates to September 2020
After careful consideration, Advertising Week Europe has made the difficult decision to postpone the event to 14-17 September 2020.