When your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.
Tag: #COVID-19
Understanding Pandemic Consumer Behavior: Are You a Gung-Hoer or Play It Safer?
There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?
How Predictive Marketing Can Guide Brand Recovery in a Post-COVID World
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.
How to Market Effectively During Disruption: Spoiler – Context is Everything
With protest movements, a pandemic, and privacy regulations like CCPA kicking into effect – there’s never been a more urgent time to invest in (and defend) brand marketing.
The “Four A’s” Needed to Market in Chaotic Times
No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea.
The Future of Live Music – Where To Next?
The famous and much-loved British festival season should be in full swing by now but let’s not be completely negative. As an industry known for its energy and enthusiasm, we have no choice but to look forward and start exploring where we can go next.
Data Proof: Why Slashing Marketing Budgets Is A Bad Idea Right Now
There are many things to think about as we not only prepare for a return to business but also face the prospect of a prolonged recession on the near horizon.
COVID Crucible: 10 Reasons OOH Creative Stands Out in Crisis
Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
11 Tips For Working From Home
If you are one of those who have been impacted and have seen their world stay firmly fixed in place here is your solution: 11 tips for working from home.
How Travel Brands Can Get Back on Their Feet Post Covid-19
As travel restrictions begin to lift, we’ve been talking to marketers from brands including Virgin Atlantic, Eurotunnel, and National Express about how they’ve navigated and harnessed change in the face of adversity – sensitively and creatively.