We cannot let the effects of this pandemic reverse the gains that have been made or indeed knock us off course with our desire to urgently address the need to build a more diverse workforce.
Tag: #COVID-19
How COVID-19 Will Globally Alter Our Relationship with Data
Data is at the heart of the COVID-19 crisis, from its management to its resolution. It’s important to recognize that the data in question can be highly personal and sensitive.
Can Customer Data Brighten Your Summer?
Natalie Cramp, CEO of data science company Profusion discusses how retailers can use data to determine if and how consumer behaviour has changed after lockdowns.
We’re All Direct Brands Now
Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to “flatten the curve” and save lives.
The COVID Divide
Vaughan Edmonds at global brand experience agency Sense explores the differences in attitude towards COVID-19 in different groups and the importance of brands responding in the right way.
An Advertising To-Do List for Brands During the Pandemic
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
Don’t Call It A Comeback: Why SMS Marketing Is Built for the Pandemic and Beyond
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
Lessons Agencies Can Learn From Hiring During Lockdown
How do you offer a job to someone you’ve never met face-to-face? Like other agencies who’ve been lucky enough to have roles to fill during the lockdown, over the last few months we’ve faced these questions and had to completely rethink the way we do recruitment.
COVID-Crisis Winner: Cannabis
As coronavirus disrupts nearly every corner of the economy, the fledgling cannabis industry is a COVID-crisis winner.
Navigating the World of Virtual Speaking Fees
While meetings and family get-togethers have shifted (mostly seamlessly) to Zoom and other virtual platforms, one industry that’s faced some uncertainty and confusion is also one of the most hard-hit: the event industry.