Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
Tag: #COVID-19
Declaring War On ‘Brand Safety’ Misinformation
We need to declare war on misinformation. And I’m not talking about bogus Covid-19 cures. I’m talking about “Brand Safety” – and what seems to be an insidious, concerted effort among vendors to pull the wool over CMOs eyes.
New Data: Businesses Are Reopening, but Most Consumers Aren’t Ready
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
Solidarity: The French Marketing Industry in the Time of Covid-19
The societal and economic impact of a global pandemic can best be absorbed with a clear-eyed mix of triage and investment for the future. In France, a greater sense of shared business interest in the ad industry is emerging, which makes sense in a country with a historical legacy of a social safety net for citizens and businesses.
Account Based Marketing Can Deliver Results If Used As Part of This Framework
There is no clear end in sight to these times because there won’t necessarily be an end. Businesses across verticals need to best prepare themselves now to excel in a post-pandemic era.
CCPA Isn’t Taking A COVID-19 Hiatus
Since the reality of COVID-19 set in, every economic sector has been working tirelessly to adapt and survive. Read more on why brands can’t afford to postpone a long-term solution for customer data.
Q&A on Covid-19: Brands Who Got It Right and Brands Who Got It Disastrously Wrong
Ingenuity’s CEO Chris Kemp shared some thoughts on brand reactions during the last few months, who has responded well, and some ideas around strategies you can use for yourself.
Why Looking Back Has Helped Us Cope With Lockdown
Nostalgia marketing has been growing in prominence over the past few years, with many brands seeing it as a shortcut to success when it comes to tapping into consumers’ emotions.
Time to Embrace Nature During COVID-19
Despite all the hardship it brings, the COVID-19 pandemic and associated lockdown are also giving some of us luckier ones the opportunity to step back, reflect upon, and reprioritize what really matters.
In a Crisis, Successful Brand Response Requires an Infrastructure Based on Authenticity
Marketers and marketing pundits pontificate endlessly on the importance of brand authenticity, but the ongoing COVID-19 pandemic is laying bare precisely which brands have taken that message to heart—and which ones have just been paying it lip service.