As we kicked off 2020, the advertising industry was in great shape. A new decade brought exciting new opportunities and campaigns to launch, with high hopes from those that worked within it. Fast forward to today and the outlook for the rest of the year is very different.
Tag: #COVID-19
The Unique Challenges of Marketing to Moms Amid Covid-19
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.
How Brands Should Communicate with Latin American Audiences in COVID-19 Times
The COVID-19 pandemic has drastically changed the way brands engage with their audiences and consolidate their position around the world, and Latin America is no exception. Brazil and Mexico, in particular, represent a unique challenge.
The Unlikely Channel With The Possibility To Thrive: Q&A
In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.
Too Much Activity. Not Enough Progress.
Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile.
COVID-19 Should Hit the Reset on Attitudes to Parenting in Agencies
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
Will Amazon Go Grocery be the Way We Shop in the ‘New Normal’?
Although convenience was at the core of Amazon’s Go Grocery offering, the technology that enables this contact-free shopping experience could set a precedent for what the future of shopping looks like.
Facebook Report Reveals COVID-19’s Impact On Small Businesses
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Planning for the Future of Live Events
Though going into hibernation might seem like the path of least resistance, for those working in brand experience, it’s important to not lose faith and instead use this time wisely. We are an industry that prides itself on creativity and problem-solving after all.
In Digital Venues, Everyone Gets a Front-Row Seat
As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.