Consumer habits have changed more rapidly over the last couple of months than perhaps ever before. We’re living in a new world, and we’ve changed the ways in which we work, socialize, buy stuff, eat, and of course… drink. And when it comes to drinking, we’re hitting the booze a little more than before.
Tag: #COVID-19
Pull-Ups, Presentations and Panic — Life As A WFH Parent and Professional
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
COVID-19 Does Not Have to be the End of Shopping Malls
Today, while shoppers around the world are on lockdown, malls stand shuttered, parking lots sit empty, employees have been furloughed or laid off, and retailers are struggling to figure out what comes next.
While the Jury Might be Out on Ads, COVID Has Shown That Ideas are Far From Dead
For the larger part of the past decade, it’s felt like we’re on the precipice of unprecedented change. Not just as human beings and as a planet, but also as an industry.
Brands Behind Closed Doors: Content For a Changed Audience
As the pandemic takes its toll on live sporting events, fans across the country are eagerly anticipating the return of the beautiful game to their screens.
Social Distancing Works Well For Humans But Is A Blunt Tool For Keeping Brands Safe
Online audiences are soaring but Covid-19 keyword-blocking has kept advertisers away from them. Peter Wallace, Managing Director for EMEA at GumGum, outlines how contextual analysis tech can refine the search for safe content.
Consumers’ Personal Values Have Changed. Has Your Brand’s Message?
Personal values form the lens through which consumers view the world. They reflect consumers’ priorities, they guide how decisions, and actions. For all these reasons, an understanding of consumers’ values is critical for savvy marketers.
Leading With Empathy – Chapter 1 for Managing Through COVID-19
While there is no blueprint drafted for this crisis, as a sales leader, my priority lies in helping our people manage through this uncertain time so they can be helpful to their families while at the same time keeping our business moving forward.
AWChat: Morning Consult
Our Twitter chat today we welcomed @morningconsult to discuss consumer behavior in the world of #COVID-19 Here’s a recap of the #AWChat in case you missed it.
What To Run and What To Pause During Covid-19
The most important thing to keep in mind, though, is that any research efforts undertaken now should be led with empathy for the participants and sensitivity to the current situation. Here’s how to determine what research to run and what to pause.