Tag: The Business of Platforms

Reaching Game-Changing Connectivity

SAP’s Chief Product & Field Marketing Officer Alison Biggan provides insight on the latest innovative ways in which connectivity and data exchange help businesses scale, compete, and grow.

Exploring the Priceless Moments of a Brand Transformation

Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform.

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