Uncommon Thinking returns with a series of interviews between leading marketing, business and advertising minds from the most recent edition of Advertising Week.
Facebook’s response to Covid-19 for small businesses was nothing short of amazing. Given such a large proportion of its advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most. How it did it, coming up. Now, over to Kimberlee Wells, CEO at TBWA Melbourne & Adelaide to introduce Mark D’Arcy, Facebook’s VP Global Business Marketing and Chief Creative Officer.
Subscribe on iTunes / Google Play
For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.
Podcast: Play in new window | Download