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June 15th, 2021 at 1PM Eastern
Advertising Week’s Great Minds at Work series is back on June 15th, with another edition focused on the world of Streaming. Back by popular demand, we’ll be examining the future of the television landscape, the streaming wars, the state of AVOD and SVOD, the ways in which brands are engaging with consumers, original content, and more. As always, you can expect to hear from the best in the business with timely perspectives and unique conversations that you can only find here at Advertising Week.
Watch NowThe audio landscape has evolved significantly in the past few years, bringing with it opportunities for creators, brands, and marketers alike. As part of Advertising Week’s Great Minds at Work series, we’ll examine this ever expanding category – from the original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences.
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April 20, 2021 at 10am EST
Streaming boomed in 2020 and is only getting bigger. Join us for an in-depth look at streaming ecosystem, from the latest content, to advertising, to the tech-driven media consumption and more. In this digital event, we’ll feature leading executives, the latest technologies and actionable insights from the Streaming and Connected TV Ecosystem.
Watch NowLevel up your esports & gaming strategy in 2021. AW’s Great Minds at Work series features a monthly focus on esports and Gaming which will teach you best practices and insider tips for brands, agencies and content creators from the leaders of Gaming Movement. Learn from industry thought-leaders, brands on the cutting edge of esports and the talent behind the gamers themselves.
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Think back to the long-ago pre-pandemic days of 2019, when engineering leaders and hiring managers brainstormed the best ways to create supportive, inspiring team cultures.
Read More →As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.
Read More →Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.
Read More →Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.
Read More →In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.
Read More →Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
Read More →Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.
Read More →Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.
Read More →The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.
Read More →When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?
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Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.
We operate in a fragmented world. With the average number of screens per household outnumbering the average number of rooms in a home, it’s not uncommon for families to be watching a multiplicity of programming across different devices, across different platforms, all under one roof.
The battle for our attention and valuable subscription dollars will lead to a savage marketing war, and not all platforms will survive intact.
Today at Advertising Week, Fox Sports brought together four of its best personalities and minds to discuss the importance of live events in the modern advertising landscape.
We recently had the opportunity to chat with Alecia Vimala, Founder and CEO of the first-ever “shoppable” streaming platform ALECIA.
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.
Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
For the gaming industry, the recent growth of its audience has helped tip the scales on the image of the traditional gamer. This has evolved to such an extent that the average age of a gamer in Europe is now 31 years old and they typically play for 8.6 hours a week. In addition, almost half (45%) of those players are female.
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
