The Great Minds at Work series tackles the industry’s burning questions.

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Great Minds at Work: Audio

The audio landscape has evolved significantly in that past few years, bringing with it opportunities for creators, brands, and marketers alike. As part of Advertising Week’s Great Minds at Work series, we’ll examine this ever expanding category – from the original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences.

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Great Minds at Work: Streaming

Presented with Magnite

April 20, 2021 at 10am EST

Streaming boomed in 2020 and is only getting bigger. Join us for an in-depth look at streaming ecosystem, from the latest content, to advertising, to the tech-driven media consumption and more. In this digital event, we’ll feature leading executives, the latest technologies and actionable insights from the Streaming and Connected TV Ecosystem.

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Great Minds at Work: Gaming & Esports

Level up your esports & gaming strategy in 2021. AW’s Great Minds at Work series features a monthly focus on esports and Gaming which will teach you best practices and insider tips for brands, agencies and content creators from the leaders of Gaming Movement. Learn from industry thought-leaders, brands on the cutting edge of esports and the talent behind the gamers themselves.

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More from AW360

More Streaming

The Streaming Wars We’re Not Talking About

We operate in a fragmented world. With the average number of screens per household outnumbering the average number of rooms in a home, it’s not uncommon for families to be watching a multiplicity of programming across different devices, across different platforms, all under one roof.

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More Gaming & Esports

Watch Out Social Media: Gaming Is Coming

Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.

Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums

Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.

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Game On: Why Brands are Turning Ads Into Gameplay

It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?